In a fast-evolving industry like hospitality, staying ahead requires continuous reinvention, especially when it comes to offering guests the best experience at an efficient price point. Following a period of stagnation due to the pandemic, the hospitality industry is witnessing strong growth once again. With travelers increasingly blending business and leisure travel, the demand for frictionless travel experiences is soaring.
Hotel chains are leveraging cutting-edge technologies such as Cloud-based Property Management Systems (PMS), Data Analytics, Artificial Intelligence (AI), and Generative AI (GenAI) to introduce innovative services to elevate guest experience and operational efficiency.
AI Assistants and Personalized Experiences
AI assistants provide seamless communication with guests, handling tasks from simple answers to complex booking transactions.
The implementation of AI within Marriott's app ensures guests receive personalized interactions and assistance, enhancing overall satisfaction.
Hotel chains are exploring how to optimize their complex operations with AI, going beyond chatbots.
Moving to cloud from legacy on-premises Property Management Solutions has become imperative for riding the technology wave.
Cloud-based solutions enable hotel chains to roll out new capabilities rapidly and reduce employee training efforts significantly.Hilton stands out with its transition to a cloud-based hospitality engagement platform.
Hilton's strategic move facilitates the accelerated deployment of new technological solutions, from personalized in-room content to seamless guest interactions.
Marriott has also transitioned to embracing cloud technology extensively. Marriott's digital initiatives include contactless check-in and check-out services, Mobile Key access, and mobile dining options, all integrated seamlessly through their mobile app.
Accor's modernization efforts include not just migration but also significant updates targeting operational optimization and rapid response to market changes.
For many leading hotel chains, mobile apps have been an important channel for delivering great experiences, especially for frequent travelers.Mobile applications increase stickiness and customer loyalty.
It features contactless payments, digital room keys, and in-room television content tailored to individual preferences, leveraging AI to ensure a tailored and hassle-free stay from start to finish.The Hilton Honors mobile app is designed to provide a seamless, personalized guest experience.
Marriott's mobile app enhances guest convenience with features like contactless check-in and out, mobile key, and mobile dining options.
The app serves as a comprehensive tool for guests, streamlining various aspects of their stay and making interactions smoother and more efficient.There is an increasing trend of customers choosing to engage with their preferred messaging tool.
IHG has focused heavily on regional adaptations, particularly in Greater China, where updates to their WeChat channel have significantly increased booking conversions and revenue.
This trend is expected to get stronger with more messaging platforms like WhatsApp becoming the preferred channel of engagement for many customers. GenAI-based natural language understanding capabilities will play an important role in revolutionizing these new channels.
These examples of adoption of cutting-edge technologies by leading hotel chains indicate the directions where the future is leading. These industry leaders have invested significantly in paving these paths.
NearTekPod specializes in Hospitality Tech, bringing together the best of breed technologies and domain expertise to create optimal outcomes.
Our Low Code AI Platform combined with Cloud PMS capabilities helps hotel chains and resorts enable seamless, innovative hospitality experiences for guests rapidly.